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10 Social Media Books Every Small Business Owner Should Read

Posted on 05. Sep, 2010 by News Trends.

There are dozens, if not hundreds, of social media books out there. So how is a many-hat-wearing business owner supposed to know which ones to read? Here is a list of the 10 social media books that small business owners can read to get the most bang for their social media investment of time and money.

About the List

Putting together this list was challenging because there are so many wonderful books to choose from. Ultimately it came down toRead More

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Small Business News: Small Business In The News

Posted on 31. Aug, 2010 by News Trends.

Small business is very much in the news this week, as never in recent memory has there been so much expectation resting on small business owners and entrepreneurs to lead the way. With plenty of data repeated regularly in the mainstream press, there is ample information showing small businesses are the glue that holds the national and world economy together and that the key to economic recovery is through the activity of small business. Then why do we still seemRead . . . read more

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Your Marketing on Autopilot: 5 Things You Didnt Know You Could Automate

Posted on 26. Aug, 2010 by News Trends.

“I just wish I could clone myself.” It’s probably the phrase most often uttered by overworked, overstressed and underpaid small business owners.

How many times have you wished you could get someone else to do what you do all day? Yet, you can’t afford another employee, and you can’t even fathom getting all that crazy stuff out of your head in a way that someone else could understand. Even if you could, would you trust that person to do itRead More

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Small Business News: Getting Down To It

Posted on 20. Aug, 2010 by News Trends.

This Small Business Trends roundup is all about getting down to business. Small business owners and entrepreneurs know that after all the planning its time to make things happen. But to do so, small business owners need to constantly keep learning, refine their business even while they are building it and always look for the new tool or new idea that can take their efforts to the next level. From tech to self-development to public policy to operation basics, weRead . . . read more

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Getting Your Feet Wet In Facebook Analytics

Posted on 12. Aug, 2010 by News Trends.

A marketing campaign is only as good as your ability to measure it. The fans, follows and friends dont mean anything on their own. Its what those numbers bring to your business that matters. Ive noticed that many small business owners using Facebook are doing just that, theyre using Facebook. However, theyre not digging deeper to really understand the interactions that are taking place. And as a result, theyre missing out on some good stuff.

While Facebook often gets . . . read more

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Getting Beyond the Myths: Government Small Business Loans, Grants Explained

Posted on 05. Aug, 2010 by News Trends.

The recession withstanding, government-backed small business loans account for billions of dollars in lending (valued at $711.3 billion in May 2009, the last time an SBA study was conducted). Yet many myths and misconceptions exist as to what government-backed business financing is and what it isnt.

For example, many small business owners are quick to think that the government provides grants to small businesses to help them start their business.

This post explains away some of the myths aboutRead More

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22 Small Business Phone Services

Posted on 03. Aug, 2010 by News Trends.

Can you hear me now? That phrase is one we all utter, most frequently from mobile phones, but sometimes from landlines and VOIP phones. We have to keep up with voicemail and text messaging. I want phone services to keep up with me, not the other way around.

In this post, we highlight 22 phone services that small business owners will want to check out. Some of them save time, effort, money or a combination of those. Some say youRead More

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Small Business News: Social Media and Blogging Basics

Posted on 15. Jul, 2010 by News Trends.

Social media and more specifically blogging have become increasingly important to marketing a small business in today’s evolving business world. But probably no part of running a small business has evoked more debate or created more stress for entrepreneurs unsure just what their blogging and social media campaigns should look like. And how can small business owners grapple with a specialization often so distant from their core competency? Still, social media and blogging give small businesses a great reach, aRead . . . read more

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Upcoming Events for Growing Companies

Posted on 04. Jul, 2010 by News Trends.

July offers some excellent small business events and webinars – check out this week’s list.

This list of small business webinars, events and conferences is brought to you every two weeks as a community service by Small Business Trends and Smallbiztechnology.com.

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Forum for Small Business Owners July 14, 2010, Buffalo, NY

The Interagency Banking Regulators: Office of Comptroller of Currency, New York State Banking Department, Federal Deposit Insurance Corporation, Office of Thrift Supervision, Federal Reserve Bank of . . . read more

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Volusion Shopping Cart Software for Small Business: A Review

Posted on 29. Jun, 2010 by News Trends.

For many small business owners, the race is and has been on to create a sophisticated, solid e-commerce storefront. Volusion offers an award-winning shopping cart that powers storefronts all over the internet.

The reason I call building an online store “a race” is that Volusion knows that small business owners are, well, very busy so they make the setup process easy and fast to get a template store up and running. You can then customize that store to make it lookRead . . . read more

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